I was searching the Internet and found statistics from 2003 but still a great reference on how my Black America spends and our buying power. Since this information is 4 years old I am certain the numbers have doubled. I will try to find some new data on what the statistics say for 2006-2007 but I really don’t need any statistic to tell me that Black People Spend A Lot of Money!
I found this information from here: http://blackinformant.com/2005/10/05/the-buying-power-of-black-america-detailed/
CONSUMER EXPENDITURE DATA
From “The Buying Power of Black America”
THE BUYING
POWER OF
BLACK AMERICA - 2003
This is the eleventh edition of Target Market News’ annual report on African-American
consumers. Again, most of the increases were in categories most influenced by women’s
purchases. The economic slowdown continues and surely have an impact on future spending.
In 2003 black households had $656 billion in earned income.
Apparel Products and Services . . . . . . . . . . . . . . . . . . . $23.0 billion
Appliances. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.5 billion
Beverages (Alcoholic) . . . . . . . . . . . . . . . . . . . . . . . . 2.5 billion
Beverages (Non-Alcoholic) . . . . . . . . . . . . . . . . . . . . . . 2.5 billion
Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 326 million
Cars, Trucks and Motorcycles . . . . . . . . . . . . . . . . . . . 32.6 billion*
Computers and Related Equipment . . . . . . . . . . . . . . . . . . . 1.9 billion
Consumer Electronics. . . . . . . . . . . . . . . . . . . . . . . . . 3.5 billion
Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . .12.3 billion
Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.2 billion
Entertainment and Leisure . . . . . . . . . . . . . . . . . . . . . . 2.7 billion
Food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56.5 billion
Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.9 billion
Health Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18.0 billion
Household Furnishings and Equipment . . . . . . . . . . . . . . . . 11.9 billion
Housewares. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 973 million
Housing and related charges . . . . . . . . . . . . . . . . . . . . 145.2 billion
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.2 billion
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.0 billion
Personal Care Products and Services . . . . . . . . . . . . . . . . . 6.5 billion
Sports and Recreational Equipment . . . . . . . . . . . . . . . . . . 900 million
Telephone Services. . . . . . . . . . . . . . . . . . . . . . . . . 14.4 billion
Tobacco Products and Smoking Supplies . . . . . . . . . . . . . . . . 2,8 billion
Toys, Games and Pets. . . . . . . . . . . . . . . . . . . . . . . . . 2.3 billion
Transportation, Travel and Lodging. . . . . . . . . . . . . . . . . . 4.8 billion
